How to Increase Social Media ROI on Facebook, Pinterest and Twitter

Increase Social Media Marketing ROI

With the recent hype around social media, blog promotion and growing contacts in social groups, it’s quite crucial to check into the right return on investment on social media channels as well. As with everything, positive shift in business comes with certain controversies and negative viewpoints, every business, especially small business should also ensure to [...]

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Reasons to Hire Well-Efficient Pay-Per-Click Management Professional

Way to Increase PPC ROI

So today it’s all about making money, either through SEO (Search Engine Optimization) or PPC (Pay Per Click). The mentioned two strategies are in the competition since the beginning with each other. Well, SEO organic search is a slow process and may not funnel instant results, this is the reason most companies look themselves competing [...]

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The Killer Strategy — Mobile Advertising Measurement Goes Long Way!

Mobile Advertising Strategy

So you just launched an application that is expected to drive sales to your business, probably advertising is the most basic marketing campaign that should be followed. So which category your advertisement will fall into — long term campaign or short term campaigns (burst). Whatever it is just launching mobile application or establishing brand new [...]

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Content Marketing: Does It Increase Brand Awareness

Content Marketing Brand Awareness

Whether it’s creating content for a website/blog, link building campaign or mobile advertising — content always has a prominent role in spreading the world and reaching target audience right way. So here comes why quality of content is more important. Well-written pieces can sometimes become a source of traffic driven strategy. But to gather the [...]

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Robots.txt Celebrates 20th Anniversary

Robots.txt Celebrates 20th Anniversary

Robots.txt, the directive available for webmasters that is used to block web pages on search engines celebrates its 20th birthday the previous day i.e. Jun 30, 2014. The tool is nailed and brought into existence by Martijin Koster in 1994. Earlier when he was working at a company called Nexor, one day he decided to [...]

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